In this video, Michael Driscoll, CTO and Co-founder of Metamarkets talks about “Digital Sand,” an analogy that compares the previously-too-expensive process of extracting oil from sand to the current situation with Big Data. where the tools and technologies for extracting information from data have gotten dramatically cheaper.
In the past year alone, Metamarkets has built a big data stack for processing, analyzing, and visualizing more than one trillion impression events gathered from digital publishers around the globe.
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