Video: Driving Big Action with Big Data

In this video, Google’s Digital Marketing Evangelist Avinash Kaushik presents: A Big Data Imperative: Driving Big Action. Recorded at Strata 2012.

So you’ve hoarded the world’s data within your enterprise. Now what? Author and digital marketing evangelist Avinash Kaushik shares lessons from the nascent world of Web Analytics on how multiplicity, scale and outsourcing powers a data democracy, and how that in turn drives business action.