In this video, Wikibon analyst Jeff Kelly discusses the re-branding of big data in mainstream media, where it most commonly referred to as “analytics.”
Kelly says that this is a rather positive change, and an inventible one at that; furthermore, he believes that the term may be dropped altogether in the future. His reasoning is that data in general is getting ‘big’, and sooner or later there will no longer be a need to make a distinction.
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