Michael Koppelman writes that the beauty of predictive analytics is that it lets you express your questions in the form of natural language:
But the real beauty of predictive analytics is that you think like you normally think. You write down the questions you want answered. You gather the data you have on how that question was answered in the past. You can then predict the answer for future data as well as mine the model for hidden relationships. It’s the Bayesian approach to analytics. And it’s the future.
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