Over at Information Week, Doug Henschen writes that Sears is leveraging Big Data analytics to get closer to its customers.
A Shop Your Way Rewards membership program started by Sears in 2011 is part of a five-part strategy to get the company back on track. Behind the scenes is a cutting-edge implementation of Apache Hadoop, the high-scale, open source data processing platform driving the big data trend. Despite Sears’ less-than-cutting-edge reputation as a retailer, the company has been an innovator in using big data. In fact, Shelley is leading a Sears subsidiary, MetaScale, that’s pitching services to help companies outside retail use Hadoop.
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