Cxense (OSE: CXENSE) has announced that Sift Media, a leading business-to-business publisher in the UK and US, has licensed several Cxense tools to help it increase revenues, customer engagement, and content consumption through better targeting and personalization on its sites.
In this special guest feature, Nathan Richter of Monetate discusses the benefits of thinking small with data to drive ROI and make benefits evident, fast. Richter is Global Director Client Solutions at cloud-based marketing software provider Monetate.
The following big data use case is an example of how data blending techniques can help businesses maximize their revenue. Kristalytics is a digital ad agency and marketing firm, with clients such as Sport Clips, that utilizes Alteryx to extract, summarize and analyze billions of impressions across digital marketing platforms such as Google, Bing and other ad networks.
At year end 2013, a probing article appeared in CMS Wire, “The End of Data Scientists and Other Predictions.” I remember reading it at the time and thinking to myself, “Oh well, I better fire up a screenplay template in Word like everyone else here in LA and start typing because I’ll be out of work soon.” [Read More...]
Ever wonder what will happen when exabyte data stores are the norm, and even the parallelism of Hadoop can no longer provide the necessary processing power to address the data deluge? Quantum computing may hold the answer. [Read More...]
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