Datasource Consulting, LLC, a leading Enterprise Information Management and Data Warehouse consultancy serving large enterprise customers throughout the United States, announces the release of INFATools Stage Mapping Generator (INFATools), a proprietary tool that speeds up the process of creating staging mappings, sessions and workflows in Informatica while improving efficiency and quality.
Cxense (OSE: CXENSE) has announced that Sift Media, a leading business-to-business publisher in the UK and US, has licensed several Cxense tools to help it increase revenues, customer engagement, and content consumption through better targeting and personalization on its sites.
In this special guest feature, Nathan Richter of Monetate discusses the benefits of thinking small with data to drive ROI and make benefits evident, fast. Richter is Global Director Client Solutions at cloud-based marketing software provider Monetate.
I found an interesting discussion going on in the Global Big Data & Analytics group on LinkedIn – “Why do Hadoop projects fail?” Having just returned from the Hadoop Summit 2014 in San Jose, I witnessed plenty of use case examples Hadoop implementations that were wildly successful. I was therefore intrigued by the notion to itemize causes for failed projects. [Read More...]
Big data is all about finding ways to manage the increasing volume of information being kept on consumers presumably to help with making purchase decisions and fine-tuning the customer experience. Through data science and machine learning, technology-driven businesses have the ability to know more about their customers and potential customers than ever before. Service providers like TellApart, AdRoll, and Rubicon Project target online ads with unparalleled precision. [Read More...]
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