According to Amazon CTO Werner Vogels, Big Data analytics is not just for big business thanks to the cloud.
Having a vast data set is one thing; analysing data is quite another. Vogels highlighted a Australian company, Kaggle, which finds data analysis specialists who want to work on your kind of data — it’s like a dating site for analysts, finding their perfect match. This is big business. For companies such as Soundcloud, Playfish, Etsy, Yelp and Foursquare, “a hardcore piece of their business is data analytics,” says Vogels.
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