insideBIGDATA Guide to Predictive Analytics

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In this new Guide to Predictive Analytics we will review how predictive analytics helps your organization predict with confidence what will happen next so that you can make smarter decisions and improve business outcomes. It is important to adopt a predictive analytics solution that meets the specific needs of different users and skill sets from beginners, to experienced analysts, to data scientists.

Monitis Announces Launch of Real User Monitoring

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Monitis, the monitoring specialist, today announced the availability of Real User Monitoring (RUM), a new feature that allows system administrators and website operators to see exactly what their site visitors are experiencing.

Clarabridge Brings Industry-Leading Insight to Customer Calls

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Clarabridge, Inc., a leading provider of intelligent Customer Experience Management (CEM) solutions for the world’s top brands, today announced Clarabridge Speech, the fastest and most accurate enterprise-grade speech-to-insights solution.

New Data Integration Tool Saves Major Healthcare Company $300,000

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Datasource Consulting, LLC, a leading Enterprise Information Management and Data Warehouse consultancy serving large enterprise customers throughout the United States, announces the release of INFATools Stage Mapping Generator (INFATools), a proprietary tool that speeds up the process of creating staging mappings, sessions and workflows in Informatica while improving efficiency and quality.

Sift Media Licenses Cxense DMP, Advanced Analytics and Content Solutions

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Cxense (OSE: CXENSE) has announced that Sift Media, a leading business-to-business publisher in the UK and US, has licensed several Cxense tools to help it increase revenues, customer engagement, and content consumption through better targeting and personalization on its sites.

Thinking Small For Bigger Data Impact

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In this special guest feature, Nathan Richter of Monetate discusses the benefits of thinking small with data to drive ROI and make benefits evident, fast. Richter is Global Director Client Solutions at cloud-based marketing software provider Monetate.

Kristalytics Maximizes Revenue with Data Blending

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The following big data use case is an example of how data blending techniques can help businesses maximize their revenue. Kristalytics is a digital ad agency and marketing firm, with clients such as Sport Clips, that utilizes Alteryx to extract, summarize and analyze billions of impressions across digital marketing platforms such as Google, Bing and other ad networks.

SalesPredict and Marketo Partner Up Using Predictive Analytics

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SalesPredict, a SaaS technology provider that helps B2B companies increase revenues using predictive analytics, has announced it has released an integration into Marketo on the Marketo LaunchPoint™ Ecosystem.

AAA Uses Target Marketing with Predictive and Geo-spatial Analytics

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At the recent Alteryx Inspire conference, the American Automobile Association (AAA) shared shared how they rely on predictive and geo-spatial analytics to better serve their members, their branch offices and anticipate business needs.

Conversion Logic Launchs New Attribution SaaS

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Conversion Logic, a company offering next generation SaaS advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched in Santa Monica. Conversion Logic offers a way to offer brands, ad agencies, media buyers and digital marketers the ability to attribute value across all digital channels with an initial emphasis on video, and take action on those insights immediately to maximize their media investment.