SalesPredict, a SaaS technology provider that helps B2B companies increase revenues using predictive analytics, has announced it has released an integration into Marketo on the Marketo LaunchPoint™ Ecosystem.
Conversion Logic, a company offering next generation SaaS advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched in Santa Monica. Conversion Logic offers a way to offer brands, ad agencies, media buyers and digital marketers the ability to attribute value across all digital channels with an initial emphasis on video, and take action on those insights immediately to maximize their media investment.
SAS is using Amazon Web Services (AWS) to help organizations improve business functions by creating flexible, scalable, analytics-driven cloud applications.
Organizations worldwide are struggling against a severe shortage of workers with analytical expertise and skills to understand and make data-driven marketing decisions. Teradata University Network, in conjunction with Teradata (NYSE: TDC), a leading analytic data platforms, marketing applications and consulting services company, are answering the need by making marketing applications, tools, and curricula freely available to university faculty and students.
Versium, a data technology company that operates a LifeData® predictive analytics scoring service, today announced its partnership with Scribe Software, an established global provider of data integration solutions that allow customer data to be easily transferred throughout different enterprise systems throughout an organization.
Actian Corporation (“Actian”), the first company to deliver an end-to-end big data analytics platform that runs natively in Hadoop, today announced its Big Data 2.0 Clear Path Program designed to help companies jumpstart analytics projects or rapidly move existing ones into production. The program provides a complete roadmap to address specific business challenges, with proven methodologies […]