Big data often leads to overusing data! When a large volume of data is available, it is all too easy to find correlations between unrelated factors. So, it is important to correlate events with known dependencies to start with. Beware of the regression line! Sign up for the free insideBIGDATA newsletter.
TIBCO Software Inc. (NASDAQ: TIBX) has announced that Kony, Inc., a leading enterprise mobility company, is using TIBCO Jaspersoft® for Amazon Web Services to achieve embedded analytics within its mobile platform. Jaspersoft®, the “Intelligence Inside” applications and business processes, is used by Kony and its customers to monitor, report, and analyze the deployment of mobile applications.
“In the next few years, the imperative for marketing to be “data-driven” will force big data & digital analytics to converge becoming the standard for applying big data to marketing. Webtrends is already heading down this path, utilizing big data technologies to enable in-the-moment marketing. The chasm between reporting and action will be crossed and the digital analytics vendors that do not have major investments in big data today will be even further behind in the future.”
The communications market is a huge one with a lot of competition that mostly centers around price and service. If a company can–via real-time analytics–identify their customers needs and predilections, they can more likely retain them and give them better service. Razorsight uses a cloud-based solution to address this concern that utilizes streaming data to […]
I am really looking forward to attending my first useR! conference – coming to Los Angeles June 30-July 3. I’ll be at the big show to cover all the late breaking R news and report back to you all here. This annual conference jumps around the globe, alternating between the U.S. and Europe (last year’s conference was held in Spain). This year the conference will take place on the campus of the University of California at Los Angeles (UCLA).
It was Saturday, June 14 and I was up at the crack of dawn (which is quite an achievement for a late night data hacker like me) to get over to the Big Data Camp 2014 happening at the DirectTV campus in beautiful El Segundo, Calif. (actually a spartan industrial area just south of LAX). I was anticipating a great day of big data technology focusing on three advertised session tracks: Data Science, Hadoop, and NoSQL.