AAA Uses Target Marketing with Predictive and Geo-spatial Analytics

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At the recent Alteryx Inspire conference, the American Automobile Association (AAA) shared shared how they rely on predictive and geo-spatial analytics to better serve their members, their branch offices and anticipate business needs.

Conversion Logic Launchs New Attribution SaaS

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Conversion Logic, a company offering next generation SaaS advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched in Santa Monica. Conversion Logic offers a way to offer brands, ad agencies, media buyers and digital marketers the ability to attribute value across all digital channels with an initial emphasis on video, and take action on those insights immediately to maximize their media investment.

Tidemark Adds Advanced Analytics to its Cloud-First Financial and Operational Planning Applications

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Tidemark, maker of modern cloud-first business planning and enterprise analytics solutions, announced it has added a new and innovative collection of features that brings advanced analytics to the office of finance.

Cisco Systems Releases UCS Big Data CVD Based on Ubuntu OpenStack

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Ubuntu OpenStack continues to be the “go to” platform for enterprise scale out solutions, as Cisco releases its latest CVD (Cisco Validated Design), Hadoop as a Service (HaaS) with Cisco UCS Common Platform Architecture (CPA v2) for Big Data and OpenStack .

Do You Know What You R Doing With R?

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In this special guest feature, Bill Franks from Teradata talks about how to get the most out of the R open source statistical environment when doing business analytics. He also tailors expectations in terms of several perceived limitations of R and how to get around them.

Gartner’s 2014 Hype Cycle for Emerging Technologies

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The Gartner Hype Cycle for Emerging Technologies just hit the streets! This guide to the industry’s pulse is a good way to balance the hype with reality. As you’ll note in the chart below, big data is entering the Trough of Disillusionment.

Interview: Nick Elprin, Co-founder, Domino

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Domino Data Lab, Inc. is a new company that started out with a focus on enabling much easier cloud computation, and doing “version control for data science.” I caught up with co-founder Nick Elprin at the recent useR!2014 conference to get the high-level view of his company.

SAS Drives Analytics Into the Cloud with Amazon Web Services

SAS is using Amazon Web Services (AWS) to help organizations improve business functions by creating flexible, scalable, analytics-driven cloud applications.

Teradata University Network Addresses Need for Data-Driven Marketing Jobs

Organizations worldwide are struggling against a severe shortage of workers with analytical expertise and skills to understand and make data-driven marketing decisions. Teradata University Network, in conjunction with Teradata (NYSE: TDC), a leading analytic data platforms, marketing applications and consulting services company, are answering the need by making marketing applications, tools, and curricula freely available to university faculty and students.

ExtraHop Introduces Open Data Stream Technology

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ExtraHop Networks, the global leader in real-time wire data analytics for IT operational intelligence, has announced Open Data Stream for MongoDB and Open Data Stream for Elasticsearch.