Platfora, the Big Data Analytics platform that runs natively on Hadoop, today announced tremendous sales growth in excess of 200 percent in annual recurring revenue over the past 12 months.
Teradata Corp. (NYSE: TDC), the analytic data platforms, marketing applications and services company, has indicated that Groupon, a global leader of local commerce known for its website featuring discount coupons usable at local or national companies, has expanded its Teradata Data Appliance-based Data Warehouse to accommodate rapid business growth as well as a rising demand for deeper detail in analytics-driven intelligence.
“ParStream is a columnar database with a hybrid in-memory storage and a shared nothing architecture. Based on patented algorithms for indexing and compressing data, Parstream uniquely combines three core features: Analyzing billions of records in sub seconds, continuous fast import with up to 1 million rec/s and a flexible, interactive analytics engine with a SQL interface.”
I’ve been monitoring an interesting discussion on the Big Data and Analytics group over on LinkedIn – “Is there a difference between big data and small data?” It is an interesting question, one that I’ve heard before during my travels down in the trenches as I explore our industry.
The benefits of data science pervades the business community with a velocity that can take your breath away. But how might you start traveling down this road if you’re not actually a data scientist? One suggestion is you can start thinking like one! Here’s a very helpful article from the Harvard Business Review blog network, “How to Start Thinking Like a Data Scientist.”
The first three installments of the Big Data & Customer Intelligence series focused on predicting and influencing customer behavior and also looking at determining customer value. In this article, we’ll take a look at understanding your customer’s social influence and taking action on that knowledge which is another important element of Computational Marketing.