“In the next few years, the imperative for marketing to be “data-driven” will force big data & digital analytics to converge becoming the standard for applying big data to marketing. Webtrends is already heading down this path, utilizing big data technologies to enable in-the-moment marketing. The chasm between reporting and action will be crossed and the digital analytics vendors that do not have major investments in big data today will be even further behind in the future.”
WibiData, a leading big data personalization provider, ha announced the launch of WibiRetail, a new software platform designed for retailers to rapidly deploy algorithmically-driven personalized shopping experiences. Ideal for marketing, merchandising and data science teams, WibiRetail empowers retailers to deliver experiences that amaze and delight their customers.
“AgilOne is a cloud-based predictive marketing platform that makes advanced analytics and predictive targeting easy for all marketers large and small. We believe all marketers have the right to deliver happiness. Unlike offerings from large vendors such as IBM and Adobe, AgilOne is easy to install and easy to use. It is the only integrated platform that combines data integration (omni-channel customer profiles) with advanced predictive analytics and out of the box predictive marketing campaigns (actions).”
BrightTag, a leader in real-time, cross-channel marketing technologies, announced today that it has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers. The company also unveiled the industry’s first Open Data Platform, a patented suite of products that helps brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.
“Our contextual marketing platform, Mobile Occasions, leverages our customers’high-volume behavioral transaction data to gain deep insight into subscriber behavior, the platform then manages, executes and dynamically optimizes marketing campaigns that help maximize long-term revenue and retention of those subscribers, leveraging that insight.”
Big Data has mostly been considered the realm of big enterprise and not the midmarket segment. Dell launched a survey to study this notion and discovered that midmarket companies not only need Big Data to engender better, more competitive business practices, but many are already using data analysis. We caught up with Darin Bartik, Executive Director and GM of Database Management at Dell, to learn more about the survey and its findings.
Guavus uses live analytics with responsive queries to garner insightful business metrics to serve up competitive advantage. “Guavas is unique in its ability to provide an end-to-end view across your business and operations in real time. Our operational intelligence platform processes over 2.5 petabytes of data per day, which equals to 250 billion records per day and 2.5 million transactions per second.”
Large Austrian retailer MPREIS has long been using QlikView for business analytics. When the data got too large, the company turned to ParStream to provide immediate query response on billions of records for QlikView’s Direct Discovery. Now the retailer is able to view aggregated and highly detailed information in the same dashboard in real-time. In this use case examination, we’ll take a look at the problem the company faced and the steps taken toward a solution.
“Datameer is all about providing a self-service, end-to-end experience for big data analytics on Hadoop. From data integration to analytics to visualization, we are wizard-led, point-and-click. Most recently we announced our Smart Analytics module, which allows business users to use data mining algorithms through a drag and drop UI. These new capabilities complement what data scientists are doing and enable business analysts to take advantage of advanced algorithms without involving IT.”