Signal Unveils Open Data Platform

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BrightTag, a leader in real-time, cross-channel marketing technologies, announced today that it has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers. The company also unveiled the industry’s first Open Data Platform, a patented suite of products that helps brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.

Interview: Pepperdata Spices Things up in the World of Hadoop

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“We give Hadoop the predictability it needs, let organizations see what it’s doing (with detailed usage metrics for every user, job, and task, in real time), and help organizations get the most out of their hardware investment. We are not for the organizations that have just entered into their first Hadoop project (because they don’t rely on it… yet). We are here for those who already rely on the business-critical data and functionality Hadoop can deliver.”

Interview: Tarmin Manages Data Overload with Data Defined Storage

Shahbaz Ali

“GridBank provides a comprehensive information governance framework to help organizations meet compliance regulations for retention management and disposal, and to mitigate data related risk by using end-to-end data protection. The GridBank Metabase, a distributed metadata repository, enables enterprise search and discovery and provides integration for big data analytics tools for increased data insights.”

Interview: Spectra Logic on Big Data Storage in the Cloud

Kevin Dudak

“Big Data puts new requirements on storage with respect to scalability, data integrity and cost efficiency – and Spectra is well-positioned to serve this market. Our archive and backup data storage tape products support all aspects of secondary storage, are compatible with every major tape and disk format, enable massive scalability and provide a plethora of advanced features that ensure the data is protected, its integrity is maintained and that it will be available virtually forever. Our suite of T-Series tape libraries offer high capacity TS1140 and open standard LTO media options, have the capability to offer block, file and object storage on our tape systems; and can deliver long-term storage for under $0.10/GB LIST pricing.”

Big Data Analytics, Big Benefits for Healthcare

Federal agencies have great expectations for how big data analytics can improve healthcare, but are they doing enough to prepare to take advantage of big data? A MeritTalk survey of 150 federal executives involved in healthcare or healthcare research reveals that 62% of those surveyed believe that big data will significantly improve patient outcomes for the Veterans Administration and those receiving military health services.

Interview: Globys Answers the Question–Can Big Data Go Too Far?

Olly Downs

“Our contextual marketing platform, Mobile Occasions, leverages our customers’high-volume behavioral transaction data to gain deep insight into subscriber behavior, the platform then manages, executes and dynamically optimizes marketing campaigns that help maximize long-term revenue and retention of those subscribers, leveraging that insight.”

Groupon Expands Teradata System to Power Analytics

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Teradata Corp. (NYSE: TDC), the analytic data platforms, marketing applications and services company, has indicated that Groupon, a global leader of local commerce known for its website featuring discount coupons usable at local or national companies, has expanded its Teradata Data Appliance-based Data Warehouse to accommodate rapid business growth as well as a rising demand for deeper detail in analytics-driven intelligence.

Interview: Survey from Dell Discovers Need for Big Data in Midmarket Companies

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Big Data has mostly been considered the realm of big enterprise and not the midmarket segment. Dell launched a survey to study this notion and discovered that midmarket companies not only need Big Data to engender better, more competitive business practices, but many are already using data analysis. We caught up with Darin Bartik, Executive Director and GM of Database Management at Dell, to learn more about the survey and its findings.

Interview: Concurrent Leads the Way in Application Building on Hadoop

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“Concurrent is the team behind Cascading, the proven application development framework that makes it possible for enterprises to leverage their existing skill sets for building data-oriented applications on Hadoop. Cascading has built-in attributes that make data application development a reliable and repeatable process. Companies that standardize on Cascading can build data applications at any scale, integrate them with existing systems, employ test-driven development practices and simplify their applications’ operational complexity.”

Georgia’s Flint River Partnership Selects IBM for Data-Driven Agriculture Solutions

The Flint River Partnership and IBM recently announced a collaboration to deploy innovative conservation measures to enhance agricultural efficiency by up to 20 percent.