“Our contextual marketing platform, Mobile Occasions, leverages our customers’high-volume behavioral transaction data to gain deep insight into subscriber behavior, the platform then manages, executes and dynamically optimizes marketing campaigns that help maximize long-term revenue and retention of those subscribers, leveraging that insight.”
Teradata Corp. (NYSE: TDC), the analytic data platforms, marketing applications and services company, has indicated that Groupon, a global leader of local commerce known for its website featuring discount coupons usable at local or national companies, has expanded its Teradata Data Appliance-based Data Warehouse to accommodate rapid business growth as well as a rising demand for deeper detail in analytics-driven intelligence.
Big Data has mostly been considered the realm of big enterprise and not the midmarket segment. Dell launched a survey to study this notion and discovered that midmarket companies not only need Big Data to engender better, more competitive business practices, but many are already using data analysis. We caught up with Darin Bartik, Executive Director and GM of Database Management at Dell, to learn more about the survey and its findings.
“Concurrent is the team behind Cascading, the proven application development framework that makes it possible for enterprises to leverage their existing skill sets for building data-oriented applications on Hadoop. Cascading has built-in attributes that make data application development a reliable and repeatable process. Companies that standardize on Cascading can build data applications at any scale, integrate them with existing systems, employ test-driven development practices and simplify their applications’ operational complexity.”
The Flint River Partnership and IBM recently announced a collaboration to deploy innovative conservation measures to enhance agricultural efficiency by up to 20 percent.
“The Denodo Platform delivers the capability to access any kind of data from anywhere it lives without necessarily moving it to a central location like a data warehouse. Once moved it exposes that data to various users and analytical/business applications as virtual data services in a way that is meaningful to the users, in real-time, with high performance, using caching and minimal data movement only as needed. That is data virtualization in a nutshell.”
The White House published a new report that explores the impact of big data on the economy, government, and society. The report noted the many ways that data is creating saving lives, making the government work better, and improving the economy. It also outlined a series of recommendations to promote privacy, fairness, and non-discrimination.
“The Democratization of Analytics doesn’t mean that every individual is or should be a data scientist, mathematician or statistician. Our solutions, products and services intend to make analytics and analytic capabilities more understandable and more available to individuals across the enterprise so they can operate more effectively and execute accurately. The Democratization of Analytics means that the enterprise can deliver more impactful outcomes, faster.”