“In the next few years, the imperative for marketing to be “data-driven” will force big data & digital analytics to converge becoming the standard for applying big data to marketing. Webtrends is already heading down this path, utilizing big data technologies to enable in-the-moment marketing. The chasm between reporting and action will be crossed and the digital analytics vendors that do not have major investments in big data today will be even further behind in the future.”
The communications market is a huge one with a lot of competition that mostly centers around price and service. If a company can–via real-time analytics–identify their customers needs and predilections, they can more likely retain them and give them better service. Razorsight uses a cloud-based solution to address this concern that utilizes streaming data to […]
WibiData, a leading big data personalization provider, ha announced the launch of WibiRetail, a new software platform designed for retailers to rapidly deploy algorithmically-driven personalized shopping experiences. Ideal for marketing, merchandising and data science teams, WibiRetail empowers retailers to deliver experiences that amaze and delight their customers.
Platfora, the Big Data Analytics platform that runs natively on Hadoop, today announced tremendous sales growth in excess of 200 percent in annual recurring revenue over the past 12 months.
“Some c-suite executives have quickly discovered the power of analytics, while others were more reluctant to embrace it. We see companies that embrace analytics across the enterprise as being more successful than their competitors. These observations have also been supported by academic studies that conclude that analytic oriented and metric driven organizations outperform those that do not embrace analytics holistically.”
“AgilOne is a cloud-based predictive marketing platform that makes advanced analytics and predictive targeting easy for all marketers large and small. We believe all marketers have the right to deliver happiness. Unlike offerings from large vendors such as IBM and Adobe, AgilOne is easy to install and easy to use. It is the only integrated platform that combines data integration (omni-channel customer profiles) with advanced predictive analytics and out of the box predictive marketing campaigns (actions).”
BrightTag, a leader in real-time, cross-channel marketing technologies, announced today that it has changed its name to Signal to reflect its focus on helping marketers strengthen the signals between brands and customers. The company also unveiled the industry’s first Open Data Platform, a patented suite of products that helps brands make their data and marketing technologies work better together to drive increased engagement, loyalty and conversions.
“We give Hadoop the predictability it needs, let organizations see what it’s doing (with detailed usage metrics for every user, job, and task, in real time), and help organizations get the most out of their hardware investment. We are not for the organizations that have just entered into their first Hadoop project (because they don’t rely on it… yet). We are here for those who already rely on the business-critical data and functionality Hadoop can deliver.”
“GridBank provides a comprehensive information governance framework to help organizations meet compliance regulations for retention management and disposal, and to mitigate data related risk by using end-to-end data protection. The GridBank Metabase, a distributed metadata repository, enables enterprise search and discovery and provides integration for big data analytics tools for increased data insights.”