BIG DATA USE CASE Signal, a leader in real-time, cross-channel technology, recently announced it has enabled leading online survey platform SurveyMonkey to test and compare the performance of two retargeting vendors, resulting in a 33 percent reduction in customer acquisition cost. A/B testing allows marketers to make data-driven decisions that take the guesswork out of […]
From premature babies to traumatic brain injuries in adults, critically-ill patients often hang in a precarious balance between stabilizing and taking a turn for the worse. Doctors and nurses work tirelessly to keep track of data from heart monitors, respirators, and other machines to help restore health. But it’s not just the amount of healthcare-related data that seems to be growing exponentially — so is the pace needed to analyze it.
FIELD REPORT Last week I attended the long-anticipated useR!2014 international conference at the UCLA campus, my alma mater. The four day event had something for everyone in attendance – all the brain cycles centered around the use of the R statistical environment. Since R is a primary tool for my work in data science and […]
“In the next few years, the imperative for marketing to be “data-driven” will force big data & digital analytics to converge becoming the standard for applying big data to marketing. Webtrends is already heading down this path, utilizing big data technologies to enable in-the-moment marketing. The chasm between reporting and action will be crossed and the digital analytics vendors that do not have major investments in big data today will be even further behind in the future.”
The communications market is a huge one with a lot of competition that mostly centers around price and service. If a company can–via real-time analytics–identify their customers needs and predilections, they can more likely retain them and give them better service. Razorsight uses a cloud-based solution to address this concern that utilizes streaming data to […]
WibiData, a leading big data personalization provider, ha announced the launch of WibiRetail, a new software platform designed for retailers to rapidly deploy algorithmically-driven personalized shopping experiences. Ideal for marketing, merchandising and data science teams, WibiRetail empowers retailers to deliver experiences that amaze and delight their customers.
Platfora, the Big Data Analytics platform that runs natively on Hadoop, today announced tremendous sales growth in excess of 200 percent in annual recurring revenue over the past 12 months.
“Some c-suite executives have quickly discovered the power of analytics, while others were more reluctant to embrace it. We see companies that embrace analytics across the enterprise as being more successful than their competitors. These observations have also been supported by academic studies that conclude that analytic oriented and metric driven organizations outperform those that do not embrace analytics holistically.”
“AgilOne is a cloud-based predictive marketing platform that makes advanced analytics and predictive targeting easy for all marketers large and small. We believe all marketers have the right to deliver happiness. Unlike offerings from large vendors such as IBM and Adobe, AgilOne is easy to install and easy to use. It is the only integrated platform that combines data integration (omni-channel customer profiles) with advanced predictive analytics and out of the box predictive marketing campaigns (actions).”