Signal Enables SurveyMonkey to Manage Vendor Evaluation Process

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BIG DATA USE CASE Signal, a leader in real-time, cross-channel technology, recently announced it has enabled leading online survey platform SurveyMonkey to test and compare the performance of two retargeting vendors, resulting in a 33 percent reduction in customer acquisition cost. A/B testing allows marketers to make data-driven decisions that take the guesswork out of […]

Interview: Razorsight Delivers Analytics Solutions for Communications World

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The communications market is a huge one with a lot of competition that mostly centers around price and service. If a company can–via real-time analytics–identify their customers needs and predilections, they can more likely retain them and give them better service. Razorsight uses a cloud-based solution to address this concern that utilizes streaming data to […]