Conversion Logic, a company offering next generation SaaS advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched in Santa Monica. Conversion Logic offers a way to offer brands, ad agencies, media buyers and digital marketers the ability to attribute value across all digital channels with an initial emphasis on video, and take action on those insights immediately to maximize their media investment.
BIG DATA USE CASE Signal, a leader in real-time, cross-channel technology, recently announced it has enabled leading online survey platform SurveyMonkey to test and compare the performance of two retargeting vendors, resulting in a 33 percent reduction in customer acquisition cost. A/B testing allows marketers to make data-driven decisions that take the guesswork out of […]
The communications market is a huge one with a lot of competition that mostly centers around price and service. If a company can–via real-time analytics–identify their customers needs and predilections, they can more likely retain them and give them better service. Razorsight uses a cloud-based solution to address this concern that utilizes streaming data to […]