Conversion Logic, a company offering next generation SaaS advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched in Santa Monica. Conversion Logic offers a way to offer brands, ad agencies, media buyers and digital marketers the ability to attribute value across all digital channels with an initial emphasis on video, and take action on those insights immediately to maximize their media investment.
Service quality is one of the most prominent reasons why customers switch banks. With credit card transactions and loyalty programs, banks possess far more data about customers than any other industry. But in spite of all the data, banks are unable to effectively deliver personalized service. The reason?
ClearDATA Networks, Inc., a leading provider of healthcare cloud computing platform and services and Liaison Technologies, a global provider of secure cloud-based data management and integration services and solutions, has announced a formal strategic partnership to collaborate on solution offerings for new and existing healthcare clients.
MongoDB, the database for modern applications, today announced that the City of Chicago is using MongoDB as the data store for WindyGrid, a real-time geospatial platform that delivers a unified view of city operations. WindyGrid enables City personnel to analyze spatial data historically and in real-time, with the database size growing by millions of records each day.
BIG DATA USE CASE Signal, a leader in real-time, cross-channel technology, recently announced it has enabled leading online survey platform SurveyMonkey to test and compare the performance of two retargeting vendors, resulting in a 33 percent reduction in customer acquisition cost. A/B testing allows marketers to make data-driven decisions that take the guesswork out of […]
From premature babies to traumatic brain injuries in adults, critically-ill patients often hang in a precarious balance between stabilizing and taking a turn for the worse. Doctors and nurses work tirelessly to keep track of data from heart monitors, respirators, and other machines to help restore health. But it’s not just the amount of healthcare-related data that seems to be growing exponentially — so is the pace needed to analyze it.
FIELD REPORT Last week I attended the long-anticipated useR!2014 international conference at the UCLA campus, my alma mater. The four day event had something for everyone in attendance – all the brain cycles centered around the use of the R statistical environment. Since R is a primary tool for my work in data science and […]
“In the next few years, the imperative for marketing to be “data-driven” will force big data & digital analytics to converge becoming the standard for applying big data to marketing. Webtrends is already heading down this path, utilizing big data technologies to enable in-the-moment marketing. The chasm between reporting and action will be crossed and the digital analytics vendors that do not have major investments in big data today will be even further behind in the future.”
The communications market is a huge one with a lot of competition that mostly centers around price and service. If a company can–via real-time analytics–identify their customers needs and predilections, they can more likely retain them and give them better service. Razorsight uses a cloud-based solution to address this concern that utilizes streaming data to […]