In this special guest feature, Nathan Richter of Monetate discusses the benefits of thinking small with data to drive ROI and make benefits evident, fast. Richter is Global Director Client Solutions at cloud-based marketing software provider Monetate.
The following big data use case is an example of how data blending techniques can help businesses maximize their revenue. Kristalytics is a digital ad agency and marketing firm, with clients such as Sport Clips, that utilizes Alteryx to extract, summarize and analyze billions of impressions across digital marketing platforms such as Google, Bing and other ad networks.
Glassbeam, Inc., the machine data analytics company, has announced significant new momentum with $2 million in additional funding. The investment, led by VKRM Group, a boutique venture capital firm investing in entrepreneurs building innovative and industry-leading businesses, will be used to continue the refinement of its unique, patentable Internet of Things (IoT) platform – Glassbeam SCALAR.
Thanks to our friends at O’Reilly Media, we have been given one 2-day pass to raffle off for the upcoming Strata Conference + Hadoop World on October 15-17, 2014 in New York City. insideBIGDATA is participating as a media partner and will manage the contest with rules outlined below. The rules are simple: Check out […]
Eighty percent of consumers have privacy concerns with wearable Internet of Things (IoT) connected technologies, according to the 2014 State of the Internet of Things Study. But half of those same consumers said they would be willing to share personal data collected by such devices with third-party retailers when presented with compensation such as a coupon or discount.
IBM (NYSE: IBM) has announced it is collaborating with Deutsches Elektronen-Synchrotron (DESY), a leading national research center in Germany, to speed up management and storage of massive volumes of x-ray data. The planned Big Data and Analytics architecture based on IBM software defined technology can handle more than 20 gigabyte per second of data at peak performance.