As the web goes mobile, a vast new set of data is available to marketers. By its very nature, mobile web analytics has more variables and is considerably more complex than the largely static desktop web, but it also offers brands far greater insight into their customers.
In this video from TEDxAmsterdamED 2013, Jelte de Jong discusses his foundation that seeks to solve educational problems using learning analytics and Big Data. Excellence is driven by the quality of thousands of micro decisions that teachers make every day. Today, educators pride themselves on ‘fact-based’ decisions. In reality these ‘facts’ (e.g. test results) obstruct balanced, intuitive decision-making.
FIELD REPORT I attended another great industry event last week courtesy of the LA Machine Learning meetup group – Developer’s Night at Google LA. I always have a great time paying a visit to the local Google campus, so I eagerly took this opportunity to head over to Silicon Beach (LA’s high-tech hub). I wasn’t […]
The true value and innovation in big data analytics comes from the ability to extract value from non-traditional data that does not necessarily fit cleanly into a relational model. This gives rise to a new approach for acquisition of data into an analytic repository using “NoETL” techniques whereby structure is not added to the data at load time – but rather at query time using a late binding style of data access.
Produced by Global Big Data Conference, a series of Big Data bootcamp events is scheduled for locations around the country. Here is a complete list for the rest of 2013: Seattle(Oct 18-20) New York (Oct 25-27) Chicago (Nov 1-3) Dallas( Nov 8-10) Washington D.C (Nov 15-17) Santa Clara, CA (Oct 11-13) : With Promotional Code […]
Hold on to your hats, because one of the biggest and baddest Big Data events is coming to New York City on October 28 – 30, 2013 – the Strata Conference + Hadoop World! This is one of Big Data’s events of the year, where thousands of the best minds in data gather to learn, […]