In this new Guide to Predictive Analytics we will review how predictive analytics helps your organization predict with confidence what will happen next so that you can make smarter decisions and improve business outcomes. It is important to adopt a predictive analytics solution that meets the specific needs of different users and skill sets from beginners, to experienced analysts, to data scientists.
Datasource Consulting, LLC, a leading Enterprise Information Management and Data Warehouse consultancy serving large enterprise customers throughout the United States, announces the release of INFATools Stage Mapping Generator (INFATools), a proprietary tool that speeds up the process of creating staging mappings, sessions and workflows in Informatica while improving efficiency and quality.
The following big data use case is an example of how data blending techniques can help businesses maximize their revenue. Kristalytics is a digital ad agency and marketing firm, with clients such as Sport Clips, that utilizes Alteryx to extract, summarize and analyze billions of impressions across digital marketing platforms such as Google, Bing and other ad networks.
Conversion Logic, a company offering next generation SaaS advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched in Santa Monica. Conversion Logic offers a way to offer brands, ad agencies, media buyers and digital marketers the ability to attribute value across all digital channels with an initial emphasis on video, and take action on those insights immediately to maximize their media investment.