New Data Integration Tool Saves Major Healthcare Company $300,000

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Datasource Consulting, LLC, a leading Enterprise Information Management and Data Warehouse consultancy serving large enterprise customers throughout the United States, announces the release of INFATools Stage Mapping Generator (INFATools), a proprietary tool that speeds up the process of creating staging mappings, sessions and workflows in Informatica while improving efficiency and quality.

Sift Media Licenses Cxense DMP, Advanced Analytics and Content Solutions

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Cxense (OSE: CXENSE) has announced that Sift Media, a leading business-to-business publisher in the UK and US, has licensed several Cxense tools to help it increase revenues, customer engagement, and content consumption through better targeting and personalization on its sites.

Thinking Small For Bigger Data Impact

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In this special guest feature, Nathan Richter of Monetate discusses the benefits of thinking small with data to drive ROI and make benefits evident, fast. Richter is Global Director Client Solutions at cloud-based marketing software provider Monetate.

Kristalytics Maximizes Revenue with Data Blending

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The following big data use case is an example of how data blending techniques can help businesses maximize their revenue. Kristalytics is a digital ad agency and marketing firm, with clients such as Sport Clips, that utilizes Alteryx to extract, summarize and analyze billions of impressions across digital marketing platforms such as Google, Bing and other ad networks.

SalesPredict and Marketo Partner Up Using Predictive Analytics

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SalesPredict, a SaaS technology provider that helps B2B companies increase revenues using predictive analytics, has announced it has released an integration into Marketo on the Marketo LaunchPoint™ Ecosystem.

AAA Uses Target Marketing with Predictive and Geo-spatial Analytics

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At the recent Alteryx Inspire conference, the American Automobile Association (AAA) shared shared how they rely on predictive and geo-spatial analytics to better serve their members, their branch offices and anticipate business needs.

Conversion Logic Launchs New Attribution SaaS

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Conversion Logic, a company offering next generation SaaS advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched in Santa Monica. Conversion Logic offers a way to offer brands, ad agencies, media buyers and digital marketers the ability to attribute value across all digital channels with an initial emphasis on video, and take action on those insights immediately to maximize their media investment.

Tidemark Adds Advanced Analytics to its Cloud-First Financial and Operational Planning Applications

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Tidemark, maker of modern cloud-first business planning and enterprise analytics solutions, announced it has added a new and innovative collection of features that brings advanced analytics to the office of finance.

Do You Know What You R Doing With R?

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In this special guest feature, Bill Franks from Teradata talks about how to get the most out of the R open source statistical environment when doing business analytics. He also tailors expectations in terms of several perceived limitations of R and how to get around them.

SAS Drives Analytics Into the Cloud with Amazon Web Services

SAS is using Amazon Web Services (AWS) to help organizations improve business functions by creating flexible, scalable, analytics-driven cloud applications.