The following big data use case is an example of how data blending techniques can help businesses maximize their revenue. Kristalytics is a digital ad agency and marketing firm, with clients such as Sport Clips, that utilizes Alteryx to extract, summarize and analyze billions of impressions across digital marketing platforms such as Google, Bing and other ad networks.
Conversion Logic, a company offering next generation SaaS advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched in Santa Monica. Conversion Logic offers a way to offer brands, ad agencies, media buyers and digital marketers the ability to attribute value across all digital channels with an initial emphasis on video, and take action on those insights immediately to maximize their media investment.
SAS is using Amazon Web Services (AWS) to help organizations improve business functions by creating flexible, scalable, analytics-driven cloud applications.
Organizations worldwide are struggling against a severe shortage of workers with analytical expertise and skills to understand and make data-driven marketing decisions. Teradata University Network, in conjunction with Teradata (NYSE: TDC), a leading analytic data platforms, marketing applications and consulting services company, are answering the need by making marketing applications, tools, and curricula freely available to university faculty and students.
Versium, a data technology company that operates a LifeData® predictive analytics scoring service, today announced its partnership with Scribe Software, an established global provider of data integration solutions that allow customer data to be easily transferred throughout different enterprise systems throughout an organization.