Kristalytics Maximizes Revenue with Data Blending

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The following big data use case is an example of how data blending techniques can help businesses maximize their revenue. Kristalytics is a digital ad agency and marketing firm, with clients such as Sport Clips, that utilizes Alteryx to extract, summarize and analyze billions of impressions across digital marketing platforms such as Google, Bing and other ad networks.

SalesPredict and Marketo Partner Up Using Predictive Analytics

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SalesPredict, a SaaS technology provider that helps B2B companies increase revenues using predictive analytics, has announced it has released an integration into Marketo on the Marketo LaunchPoint™ Ecosystem.

AAA Uses Target Marketing with Predictive and Geo-spatial Analytics

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At the recent Alteryx Inspire conference, the American Automobile Association (AAA) shared shared how they rely on predictive and geo-spatial analytics to better serve their members, their branch offices and anticipate business needs.

Conversion Logic Launchs New Attribution SaaS

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Conversion Logic, a company offering next generation SaaS advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched in Santa Monica. Conversion Logic offers a way to offer brands, ad agencies, media buyers and digital marketers the ability to attribute value across all digital channels with an initial emphasis on video, and take action on those insights immediately to maximize their media investment.

Tidemark Adds Advanced Analytics to its Cloud-First Financial and Operational Planning Applications

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Tidemark, maker of modern cloud-first business planning and enterprise analytics solutions, announced it has added a new and innovative collection of features that brings advanced analytics to the office of finance.

Do You Know What You R Doing With R?

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In this special guest feature, Bill Franks from Teradata talks about how to get the most out of the R open source statistical environment when doing business analytics. He also tailors expectations in terms of several perceived limitations of R and how to get around them.

SAS Drives Analytics Into the Cloud with Amazon Web Services

SAS is using Amazon Web Services (AWS) to help organizations improve business functions by creating flexible, scalable, analytics-driven cloud applications.

Teradata University Network Addresses Need for Data-Driven Marketing Jobs

Organizations worldwide are struggling against a severe shortage of workers with analytical expertise and skills to understand and make data-driven marketing decisions. Teradata University Network, in conjunction with Teradata (NYSE: TDC), a leading analytic data platforms, marketing applications and consulting services company, are answering the need by making marketing applications, tools, and curricula freely available to university faculty and students.

Versium Partners with Scribe Software for LifeData® & Predictive Analytics Scoring Services

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Versium, a data technology company that operates a LifeData® predictive analytics scoring service, today announced its partnership with Scribe Software, an established global provider of data integration solutions that allow customer data to be easily transferred throughout different enterprise systems throughout an organization.

SAS Visual Statistics for Modernized Analytics

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Many organizations around the world that grasp the value of big data are looking to SAS® Visual Statistics to speed model building and transform accurate analytic insight into business success faster and more accurately than ever. The new software is from SAS, a leader in advanced analytics.