At the recent Alteryx Inspire conference, the American Automobile Association (AAA) shared shared how they rely on predictive and geo-spatial analytics to better serve their members, their branch offices and anticipate business needs.
Conversion Logic, a company offering next generation SaaS advanced attribution with a deep focus on informing cross-platform video measurement and optimization, officially launched in Santa Monica. Conversion Logic offers a way to offer brands, ad agencies, media buyers and digital marketers the ability to attribute value across all digital channels with an initial emphasis on video, and take action on those insights immediately to maximize their media investment.
SAS is using Amazon Web Services (AWS) to help organizations improve business functions by creating flexible, scalable, analytics-driven cloud applications.
Organizations worldwide are struggling against a severe shortage of workers with analytical expertise and skills to understand and make data-driven marketing decisions. Teradata University Network, in conjunction with Teradata (NYSE: TDC), a leading analytic data platforms, marketing applications and consulting services company, are answering the need by making marketing applications, tools, and curricula freely available to university faculty and students.