Alteryx, Inc., a leader in data blending and advanced analytics, and DataSift, a leading enterprise social data platform, recently announced a global partnership to provide an intuitive way for the millions of analysts in departments such as marketing, merchandising and supply chain to blend social data with other data sources for advanced analytics that deliver deeper business insights. The companies announced both product integration and a go-to-market partnership to deliver filtered and blended social data directly to line-of-business analysts.
Social media data is critical to decision making – it isn’t just about sentiment analysis any more, it is about blending social insight with other relevant data to be able to drive more revenue,” said Paul Ross, VP of Product Marketing at Alteryx. “With the integration of Alteryx and DataSift, we’re giving every analyst the ability to blend social data with all the other relevant data about their customers leading to real impact across organizations.”
Alteryx Analytics enables analysts to blend all of their relevant data, perform advanced analytics, and share the output with business users. Leveraging the expertise of DataSift to provide complete access to leading social networks and sources like Twitter, Tumblr, Facebook, WordPress, and LexisNexis; the analytics of blending social and enterprise data will enable deeper business insight across many organizations. This includes retail organizations that need to blend social data with loyalty program and Point of Sale (POS) data to determine the return on their social marketing activity. Another key example includes telecommunication companies that are adopting ways to analyze social media data with location-specific signal strength data to better track and take action on weaknesses in their network.
Social data is transforming decision-making across enterprises. Combining social data in aggregated form with other types of data unlocks a wealth of key insights about markets, segments and customers,” said Tim Barker, Chief Product Officer at DataSift. “The DataSift platform transforms massive unstructured social data into useable, structured data, enabling Alteryx to easily blend it with other enterprise data, perform advanced analytics, and turn data into action and a higher ROI.”
Alteryx was also recently recognized as a “visionary” in the inaugural 2014 Gartner Magic Quadrant for Advanced Analytics Platforms. Both Alteryx and DataSift are focused on delivering the value of contemporary data and analytics to the widest audience, including through their partnerships with other companies like Tableau, further deepening the range of high value use cases across departments and industries. The product integration between Alteryx and DataSift will be delivered in the next release of the Alteryx analytics platform.
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