What is Business Analytics?

Here is an informative high-level presentation introducing Business Analytics by J. Michael Hardin, Ph.D. from the University of Alabama speaking at the SAS Global Forum 2013. The non-technical talk focuses on the conceptual issues surrounding business analytics and sets the stage for motivation behind using this technology. If you’re a decision maker in an organization that you feel can benefit from better use of its data assets, then check out this lecture to determine your next step.

 

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