Machine Learning for Display Advertising

big_data_adoptionMachine learning technologies have seen many inroads into the advertising industry primarily to make for more intelligent buys and placements in order to deliver a brand message to a selected audience. Here are some compelling SLIDES from a lecture at the New York University Stern School of Business by Foster Provost, Professor of Information Systems: “Machine Learning for Display Advertising.”

The main takeaways from the talk are:

  1. Machine 
learning 
can 
be 
used 
as 
the 
basis 
for effective, privacy 
friendly targeting for 
online 
advertising
  2. Important 
to 
consider 
carefully 
the target 
variable 
used 
for 
training
  3. Question:
 should 
machine 
learning
 researchers 
be spending 
more 
time 
considering 
the effectiveness 
of 
advertising?

 

 

Resource Links: