The Future of Privacy in a Big Data World

Bigdata_privacyTechnologies that track data can make life more efficient, but can they go too far? If there’s a significant counterpoint to the big data stream roller, it is the potential for push back out of concerns for consumer privacy. In this short video segment, PBS NewsHour’s Jeffrey Brown talks to technology and privacy experts Jules Polonetsky and Adam Thierer for more on why corporations should avoid being “creepy” and why it’s important to empower consumers to hold companies and developers to strict standards.

 

 

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