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Delivering Insight on Mobile Users with Netbiscuits

In this video from the GigaOm Mobilize event, Michael Neidhoefer from Netbiscuits describes how analytics deliver a deeper understanding of mobile visitors to a website, from the capabilities of their device through to contextual information that can help brands maximize their reach.

As the web goes mobile, a vast new set of data is available to marketers. By its very nature, mobile web analytics has more variables and is considerably more complex than the largely static desktop web, but it also offers brands far greater insight into their customers.

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