TECH TIP: Google Analytics with R

Viewing Google Analytics as a data source for machine learning is on a lot of people’s minds. Here it a timely video from the talk presented in September 2013 by Johann de Boer on accessing Google Analytics using R at Melbourne R Users group. In this presentation Johann shares his experience in creating his first open-source R package, ganalytics, used for accessing Google Analytics data. A demonstration of ganalytics is included in the video.

Johann De Boer manages the Digital Analytics platform for Open Universities Australia. Using Google Analytics API within the R programming language, Johann focuses on data quality and automation to produce analyses that enhance business insight.

 

 

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