Video: Accountable Advertising Powering Big Data Monetization

In this video, Porter Bibb from MediaTech Capital Partners describes how storage companies are the first to monetize the global trend of Big Data, but the coming wave of Predictive Analytics will lead the way in the future.

Big data may have brought us a major buzzword and the sexiest job of the 21st century, but the market is still emerging when it comes to monetizing the massive amounts of data stored in the cloud (and elsewhere). But in the next year or two big data will become a major category in technology, according to Porter Bibb, managing partner at Mediatech Capital Partners.

Bibb contends that Big Data has enabled Accountable Advertising, a new concept that companies like Rocket Fuel are using to build their business with predictive modeling and data-driven targeting.

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