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How Optensity Helps Analysts Make Sense of Big Data

Over at CNN Money, By JP Mangalindan writes that while many organizations continue to struggle to make sense of Big Data, a new Startup called Optensity has built a system that assists decision-making without worrying about where the data is located, how it’s formatted, and how it’s changing.

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One thing popping up is called the “Internet of Things,” said Optensity Founder and CEO Pamela Arya. “That’s an example where we think our tool could be really useful in the future. Because the Internet of Things is basically a world of sensors, where you would compute on the sensor as the data is throwing off the sensor to find out interesting things. Hey, nobody’s been in the house for a while, but the air conditioner is still running. That kind of thing. So you needs two sensors there: a physical sensor. No one’s moving around. Another sensor saying the air conditioning’s running. So those kinds of problems are where we see the future of where data is going.”

Next week, Optensity will compete at this year’s Startup Idol competition during Fortune’s Brainstorm Tech conference in Colorado. Read the Full Story.

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