Implications of Salesforce Acquiring ExactTarget for Sales Professionals

In this slidecast, John McGee from Optifinow presents on the Implications of Salesforce Acquiring ExactTarget for Sales Professionals.

While the acquisition of ExactTarget by Salesforce will enhance the marketing campaign features of Salesforce, the reality is there are still gaps in the sales automation side of the equation,” said OptifiNow CEO John McGee. “Companies using Salesforce for CRM and ExactTarget for digital marketing can easily integrate OptifiNow into the tools they are currently using to provide their sales teams with more robust, effective and useful sales automation features.”

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