How does Thurston’s model work? It’s rooted in the mountains of data he has collected on market and corporate dynamics, including the anticipation of future changes in the marketplace. Patterns of success or failure then emerge depending on these different market and business behavior factors. “The key is identifying variables that are predictive of success and failure,” says Thurston, who is very hush-hush about revealing those variables. It’s a process that involves “lots of hard, hard work,” he says. “You go through a whole haystack to find one needle.”
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