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How Big Data Became a Meme

Steve Lohr from the New York Times writes how Big Data became a Big Deal.

The Big Data story is the making of a meme. And two vital ingredients seem to be at work here. The first is that the term itself is not too technical, yet is catchy and vaguely evocative. The second is that behind the term is an evolving set of technologies with great promise, and some pitfalls.

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