Big Data Mascots Stem from the Jungle

Mellisa Tolentino writes that the logos for Big Data companies and projects all seem to center around jungle animals.

Project Serengeti is a new initiative from VMWare that will enable enterprises to quickly deploy, manage and scale Apache Hadoop in virtual and cloud environments. But before it became an IT term, Serengeti was known as an ecosystem in a geographical region in Africa and hosts the largest terrestrial mammal migration on earth. Thus, their logo also features an elephant since it’s the largest land mammal on earth, and is included in the great Serengeti migration. If you haven’t noticed it yet, several companies connected with Hadoop also sport an elephant on their logo.

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