Business Analytics is about Making a Better World

What is it like to work with Big Data? Mo Zhou, a Senior Consultant with IBM Global Business Services writes that it’s kind of like being a detective. After joining the company about year ago, she was featured in a recent NY Times feature story on Big Data.

At IBM, I’m on the road most weeks working with clients. For my last project, I helped a health insurance company come up with a strategy for educating what it expects to be a flood of new individual customers after health care reform goes into effect in 2014. I used text analytics and association algorithms to help them discover the most important topics for each kind of customer.

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