Larry Dignan over at ZDNet writes that, unlike other types of IT initiatives, Big Data projects are often funded by business units for the purpose of growing revenue.
Based on the Cowen analyst, 41 percent said business unit budgets would fund big data projects followed by special discretionary outlays (25 percent). Another 25 percent expected to divert dollars from existing vendors to big data players. And 9 percent expected big data projects to fund themselves.
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