Oracle's Acquistion for Big Data Right out of HP Playbook

Caleb Garling writes that Oracle’s purchase of Endeca, whose software wrangles unstructured data, is right out of the most recent HP playbook.

According to Endeca, its MDEX analytics engine is written around a vertical record store, instead of classic tables. The marketing materials go so far as to espouse MDEX’s value over classic relational databases — such as those offered by Oracle. This new weapon in the Oracle arsenal is designed to compete with such platforms as Hadoop — the open source distributed, number-crunching platform — and the analytics software offered by recent HP acquisition Autonomy, a Cambridge, UK-based company.

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