Is Data Mining simply another name for Statistics, Business Intelligence, or Business Analytics? Not according to Keith McCormick, an independent Data Mining consultant and trainer. Data Mining has its own unique characteristics and McCormick comes up with a list of 10 elements that differentiate Data Mining from other strategies.
Data Mining is not an unfocused search for anything interesting. It is a method for answering a specific question, meeting a particular need. Data Mining equals deployment. Without [it], you have may have done something valuable . . . but you have fallen short.
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